One of the most dynamic startup ecosystems on the planet, Slush, took place on November 13-14th, 2013 at the Cable Factory in Helsinki, Finland. Slush is the leading startup conference in Northern Europe and Russia. LumenRadio’s Finnish distributor Sun Effects was responsible for the whole visual design and supplied the wireless CRMX Slim products, which played a key role for the two-day event.
“Slush was a really prestigious project for us and there was no room for any mistakes. When you do projects like this, it is extremely important to consider what kind of equipment you’re planning to use and how to use them. Sun Effects has a reputation in Finland to only deliver high quality equipment that works, even in the most demanding environment” says, Riku Sourama from Sun Effects.
Slush is a nonprofit, two-day technology and startup event where the most promising companies from Northern Europe, Russia and beyond gather to meet with top-tier investors and media from all around the world. In 2008-2013, Slush has transformed from a 300-person event to become one of the top startup events in the world, attracting more than $50 billion worth of venture capital, some of the world’s top media and 5,500 attendees.
“With over 5,500 visitors carrying cell phones, and multiple other wireless systems operating in the same area, the frequency range was heavily congested with wireless traffic. Due to the CRMX Cognitive Coexistence technology, everything went perfect! It makes your every-day life so much easier knowing you deliver a product no other wireless brand on the market can compete with. I can proudly say that the Cable Factory was very happy to go wireless!” says Sourama.